EAST COAST SUBS. WEST COAST STYLE
This logo was created for chef Terry Teplitzky and his brothers. They wanted to open an authentic New Jersey Boardwalk style sub shop -- with a California twist. The boys had one thing in common, “we knew how to eat” says chef Terry Teplitzky. “When we would all get together, no matter what the occasion was, we ate subs.”The logo represents Lucy the Elephant standing on a giant sub. Lucy is a huge amusement at the Jersey Shore that has entertained people since 1881.
“We wanted to combine the heritage of the Atlantic City Boardwalk with the clean design and style of the West Coast.”
- Terry Teplitzky, Owner
See the full site at www.boardwalksubshop.com