EAST COAST SUBS. WEST COAST STYLE.
Boardwalk Sub Shop is a boutique sandwich shop that fused the traditional east coast sub sandwich shop with the clean west coast design chops. Terry Teplitzky and his brothers grew up running around on the Atlantic City Boardwalk but ran into a problem when they moved out west. Plain and simple? The sub sandwich game on the west coast just flat out sucked. This problem inspired Terry to bring his east coast culinary traditions to California with a traditional Atlantic City Boardwalk inspired sandwich shop that would stand out against the rest on the west coast. Our job was to create a brand identity that paid homage to the rich history of Atlantic City, while also maintaining a premium feel. Lucy the Elephant has been an iconic landmark since the late 1800's, and Boardwalk Sub Shop will continue to honor Lucy for as long as possible.
Design Agency: DDW
Creative Director: Ross Patrick
Designer: Zachary Charters
See the full site at www.boardwalksubshop.com